Is Selling Phone Cases On Merch By Amazon Profitable
Last updated: April 2026 ·affiliate disclosure
Most phone case sellers on Merch by Amazon see net margins between 15% and 35% after all fees. You won't get rich, but it's genuinely profitable if you pick designs with real demand. The barrier to entry is zero (no upfront inventory costs), which is why phone cases attract so many sellers—and why standing out matters more than the product itself.
Merch by Amazon Fees for phone cases Sellers
Merch by Amazon takes a base royalty of 40% on phone case sales, regardless of price. If you set a phone case at $15.99, Amazon keeps $6.40 and you keep $9.59. Beyond that 40%, you pay payment processing fees (around 2.9% + $0.30 per transaction) and potentially advertising costs if you run PPC campaigns to drive traffic.
Profit Margin Benchmarks
Good margins: You price a phone case at $17.99, Amazon takes $7.20 in royalties, processing fees eat $0.80, leaving you $9.99 profit (55% net margin). Average margins: Same $17.99 case with modest ad spend ($2-3 per sale) nets you $7-8 per unit (38-44% margin). Poor margins: Budget pricing at $12.99 with heavy advertising costs drops you to $4-5 per sale (30-38% margin).
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Merch by Amazon Profit Calculation →Verdict: Is It Worth It?
Phone cases are profitable on Merch by Amazon, but only if you treat design and targeting as seriously as pricing. You'll compete against hundreds of sellers, so generic designs fail. If you can identify underserved niches (specific phone models, niche communities, seasonal trends), you can consistently hit 40%+ margins. It's viable as a side income stream, not a primary business.
Frequently Asked Questions
What are typical royalties for phone cases on Merch by Amazon?
Merch by Amazon takes a flat 40% royalty on every phone case sale, regardless of the price you set. So on a $15.99 case, Amazon's cut is $6.40. This 40% rate is fixed and doesn't change based on volume or seller tier.
What net margins can you realistically expect from phone cases?
After the 40% royalty and payment processing fees (roughly 2.9% + $0.30), realistic net margins range from 35% to 55% depending on your price point and advertising spend. A $17.99 case typically nets $8-10 per sale without ads; that drops to $5-7 if you're running PPC campaigns.
How much can you earn selling phone cases on Merch by Amazon?
Earnings depend entirely on sales volume and price point. A seller moving 50 cases per month at $15.99 with 45% net margin makes roughly $360 monthly profit. Top sellers in competitive niches can move 200+ cases monthly, but that requires significant design and marketing effort.
Are phone cases worth selling compared to other Merch by Amazon products?
Phone cases have solid demand and straightforward pricing, but they're heavily saturated. Apparel and hoodies often see better margins (50%+) with lower competition. Phone cases are worth it only if you can differentiate through design quality or targeting specific, underserved phone models or communities.
Tools that improve these margins
The right research tool helps you find products with better margins before you invest in inventory.
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Related calculators
Compare Phone Cases across platforms
Sell Phone Cases on other platforms — fee and margin breakdowns for the same product type.
| Platform | Calculator | Breakdown |
|---|---|---|
| Amazon FBA | Open calculator → | View full breakdown → |
| Etsy | Open calculator → | View full breakdown → |
| Redbubble | Open calculator → | View full breakdown → |
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