Is Selling Coaching On Stan Store Profitable
Last updated: April 2026 ·affiliate disclosure
Most coaching sellers on Stan Store see net margins between 60% and 75% after platform fees, assuming you price your offerings between $200 and $2,000. This is profitable compared to digital products, but only if you control your delivery costs and avoid over-servicing. Your actual profit depends entirely on how much time you spend per client and whether you can batch or systematize your delivery.
Stan Store Fees for coaching Sellers
Stan Store charges 8% + $0.50 per transaction on coaching sales, which is lower than most competitors (Kajabi charges 10% on top of payment processing). You also pay payment processing fees of roughly 2.9% + $0.30 per transaction through Stripe or similar providers. Combined, you're looking at roughly 11% to 12% in total fees on each coaching sale before any refunds or disputes.
Profit Margin Benchmarks
Good margins: You charge $1,500 per coaching package, deliver 5 hours of work per client, keep materials minimal, and net 70%+ profit ($1,050+). Average margins: You charge $500 per session or package, deliver 8-10 hours per client, and net 60% profit ($300 per package). Poor margins: You charge $300 for coaching, spend 15+ hours per client, and net only 40% profit ($120), which doesn't justify your time.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Stan Store Profit Calculation →Verdict: Is It Worth It?
Selling coaching on Stan Store is profitable if you price at $500 minimum per offering and keep delivery time under 8 hours per client. If you're selling $100 to $300 coaching sessions or spending 15+ hours per client, you'll struggle to hit acceptable hourly rates. The platform fees are fair, but coaching profitability lives or dies by your pricing and time management, not the platform.
Frequently Asked Questions
What are the exact stan store coaching fees?
Stan Store charges 8% + $0.50 per transaction for coaching sales, plus payment processing fees of 2.9% + $0.30. Your total fees are approximately 11% to 12% per sale. These fees apply whether you're selling one-on-one sessions, group coaching, or coaching packages.
What margins can I expect selling coaching on stan store?
Margins range from 40% to 75% depending on your pricing and time investment. A $1,000 coaching package with 5 hours of work nets roughly 70% margin ($700 profit). A $300 session with 10 hours of work nets only 45% margin ($135 profit), which is below acceptable hourly rates.
How much does selling coaching on stan store cost?
Stan Store's base plan is free, but you pay 8% + $0.50 per coaching transaction once you start selling. There are no monthly subscription fees unless you upgrade to higher tiers for additional features like advanced analytics or priority support.
Is coaching profitable on stan store compared to other platforms?
Yes, Stan Store's 8% + $0.50 fee is competitive—Kajabi charges 10% of gross revenue, making Stan Store roughly 2% cheaper per sale. However, profitability depends more on your pricing and delivery efficiency than the platform choice itself.
Tools that improve these margins
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| Platform | Calculator | Breakdown |
|---|---|---|
| Beacons | Open calculator → | View full breakdown → |
We monitor platform fees quarterly and email you when something affects your margins.