Is Selling Coaching On Stan Store Profitable
Last updated: April 2026 ·affiliate disclosure
Most coaching sellers on Stan Store see net margins between 65% and 80% after all fees are deducted. This is better than most digital product categories on the platform, but only if you price strategically and keep your own operational costs low. You'll keep roughly $650-$800 of every $1,000 in coaching revenue, though this assumes you're not spending heavily on marketing or support staff.
Stan Store Fees for coaching Sellers
Stan Store charges 8% + $0.50 per transaction for all coaching sales. On a $500 coaching package, that's $40.50 in fees. On a $2,000 package, it's $160.50. There are no hidden monthly subscription fees for selling on Stan Store—you only pay when you make a sale. If you use Stan Store's payment processing (Stripe), Stripe takes an additional 2.9% + $0.30, which stacks on top of Stan Store's cut. Your total payment processing cost ranges from 10.9% to 11.8% depending on your average transaction size.
Profit Margin Benchmarks
Good margins: You're pricing coaching at $1,500+ per package and keeping 75%+ net profit after all fees and basic operational costs (email, tools, accounting). Average margins: $500-$1,500 packages with 65-70% net profit. Your pricing is competitive but you're spending 15-20% of revenue on marketing and customer acquisition. Poor margins: Sub-$500 packages where you're netting less than 55% after fees, or high-touch coaching where support costs eat 30%+ of revenue. The biggest margin killer is underpricing—most struggling coaching sellers charge $200-$400 per package when they should be at $800+.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Stan Store Profit Calculation →Verdict: Is It Worth It?
Selling coaching on Stan Store is profitable if you price above $800 and keep customer acquisition costs below 20% of revenue. The platform's 8% + $0.50 fee structure is reasonable compared to alternatives like Kajabi (3%) or Teachable (5%), but you lose the ecosystem benefit. Use Stan Store if you already have an audience and can sell coaching with minimal paid ads. If you're building from zero, you'll burn cash on marketing before you see real profit. The platform works best for coaches with existing email lists or social followings.
Frequently Asked Questions
How much does Stan Store charge for selling coaching?
Stan Store charges 8% + $0.50 per transaction on all coaching sales. If you process payments through Stripe (their default), you'll pay an additional 2.9% + $0.30, bringing your total payment fees to approximately 10.9%-11.8%. On a $1,000 coaching sale, you'll pay roughly $110-$120 in total platform and payment fees.
What margins can I expect selling coaching on Stan Store?
You should target 70-80% net margins on coaching, which means keeping $700-$800 per $1,000 in sales after all Stan Store and payment processing fees. This assumes low operational overhead—if you're spending heavily on support staff or marketing, margins drop to 60-65%. Margins below 65% usually mean your pricing is too low or your customer acquisition costs are too high.
Is Stan Store good for selling coaching in 2026?
Stan Store is profitable for coaching if you have an existing audience and price packages at $800 or higher. The 8% fee is competitive, but you won't get the same ecosystem support as Kajabi or Teachable. It works best for solo coaches who can sell directly to their email list without heavy advertising spend.
What's the minimum price I should charge for coaching on Stan Store?
You should charge a minimum of $500-$800 per coaching package to maintain healthy margins after Stan Store's 10.9% total fees. Below $500, your absolute profit per sale becomes too small to justify the customer support and delivery time required. Most profitable Stan Store coaches sell packages in the $1,500-$5,000 range.
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