Walmart Marketplace Profit Calculator
Calculate your true Walmart seller profit after referral fees, fulfillment costs, and ad spend.
Fee data last verified: April 2026 — affiliate disclosure
Referral rates and WFS fulfillment costs change periodically. We'll keep you informed.
Tools that can improve these numbers
Helium 10 shows you search volume, competition, and estimated revenue before you source a product.
Jungle Scout's demand data helps you avoid slow-moving products that rack up storage fees.
Selling on your own Shopify store cuts Amazon referral fees entirely. Compare your numbers.
SEMrush shows you exactly which keywords drive traffic to competing listings so you can rank organically and cut ad spend.
Printify's supplier network often has lower base costs than Printful. Premium plan saves ~20% on every order.
AutoDS automates order fulfillment, price monitoring, and inventory tracking so you can run a dropshipping store without manual work.
Search Atlas shows you keyword opportunities your competitors are missing. Built for SEO-focused sellers who want organic traffic without paying for every click.
We may earn a commission if you purchase through these links, at no extra cost to you.
Frequently Asked Questions
What fees does Walmart Marketplace charge?
Walmart charges only a referral fee — 6-20% depending on category — with no monthly seller fee. Payment processing is included. WFS fulfillment fees apply if you use Walmart Fulfillment Services.
Is Walmart Marketplace worth it for sellers?
Walmart Marketplace has lower competition than Amazon for most categories and no monthly fee makes it low-risk to test. The main challenge is approval — Walmart is selective about which sellers it accepts.
What is WFS (Walmart Fulfillment Services)?
WFS is Walmart's equivalent of Amazon FBA. Walmart stores and ships your inventory. Fees are weight-based and generally competitive with FBA, with the added benefit of Walmart's 2-day delivery badge.