Is Selling Workshops On Stan Store Profitable
Last updated: April 2026 ·affiliate disclosure
Most workshop sellers on Stan Store see net margins between 60% and 75% after all platform fees, assuming moderate pricing ($50–$500 per workshop). This is significantly higher than most e-commerce categories because workshops have no physical inventory, shipping, or fulfillment costs. Your actual profitability depends on three variables: your pricing, Stan Store's commission structure, and how much you spend on marketing to fill seats.
Stan Store Fees for workshops Sellers
Stan Store charges a 15% commission on all workshop sales, plus payment processing fees of 2.9% + $0.30 per transaction. On a $200 workshop sale, that's $30 (15%) + $5.80 (payment fees) = $35.80 in total fees, leaving you $164.20. If you're selling access to recorded content, you have zero variable costs. If you're selling live workshops, your only costs are your time and any platform tools (Zoom, email software, etc.). Stan Store does not charge setup, monthly platform, or listing fees.
Profit Margin Benchmarks
Good margins: You price workshops at $300+, get 20+ attendees per session, and keep marketing spend under 20% of revenue—this nets you 50%+ profit after all fees. Average margins: You price at $100–$200, get 10–15 attendees, spend 25–35% on ads—this nets you 35–45% profit. Poor margins: You price under $100, get fewer than 5 attendees, or spend over 40% on marketing—this drops you to 15–25% profit or below.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Stan Store Profit Calculation →Verdict: Is It Worth It?
Yes, selling workshops on Stan Store is profitable if you have an audience or marketing budget. The 15% commission is reasonable, and zero fulfillment costs mean high margins are achievable. The catch: you still need to fill seats. If you can consistently sell 15+ workshops monthly at $150+ each with controlled ad spend, you'll clear $3,000–$10,000+ monthly. If you're starting from zero audience, expect 3–6 months of negative ROI on marketing before hitting profitability.
Frequently Asked Questions
What are Stan Store's workshop fees?
Stan Store charges 15% commission on workshop sales plus 2.9% + $0.30 payment processing fees. On a $200 workshop, you pay $35.80 total in fees and keep $164.20. There are no monthly platform fees, setup fees, or hidden charges.
What profit margins can you realistically achieve selling workshops on Stan Store?
With moderate pricing ($200–$300) and 10+ attendees per session, you'll see 40–60% net margins after all fees and marketing costs. High-margin sellers ($500+ workshops, 20+ attendees, low ad spend) hit 65–75% profit. Low-margin scenarios (under $100 workshops with heavy ad spend) drop to 15–25% profit.
How much does it cost to sell workshops on Stan Store?
Stan Store has zero monthly or setup fees for workshops. You only pay 15% commission + 2.9% + $0.30 per sale. Your main costs are marketing (highly variable) and any third-party tools like email platforms or Zoom, which typically run $20–$50/month.
Is selling workshops on Stan Store worth it compared to other platforms?
Stan Store's 15% commission is competitive with Teachable (5–25%, depending on plan) and Kajabi (3% for high-volume sellers). Stan Store wins on simplicity and lower overhead; you're profitable faster with fewer attendees. It's best if you already have an audience or marketing budget.
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Related calculators
Compare Workshops across platforms
Sell Workshops on other platforms — fee and margin breakdowns for the same product type.
| Platform | Calculator | Breakdown |
|---|---|---|
| Beacons | Open calculator → | View full breakdown → |
We monitor platform fees quarterly and email you when something affects your margins.