Is Selling Video Tutorials On Stan Store Profitable
Last updated: April 2026 ·affiliate disclosure
Most video tutorial sellers on Stan Store see net margins between 55% and 75% after all platform fees. This is higher than you'll find on YouTube (where you're competing for ad revenue) or Udemy (which takes 50-75% of sales). The catch: you're responsible for your own traffic and marketing, so your actual profitability depends heavily on how much you spend to acquire customers.
Stan Store Fees for video tutorials Sellers
Stan Store charges a 15% transaction fee on every sale, plus 2.9% + $0.30 for payment processing (Stripe). That's roughly 18% total in fees per transaction. There's no monthly platform fee, no storage limits, and no restrictions on how many tutorials you upload. If you sell a $47 video tutorial, you keep about $38.50 after fees. If you offer payment plans, the fees apply to each installment.
Profit Margin Benchmarks
Good margins: You're hitting 60%+ net profit when your customer acquisition cost is under 15% of sale price. This means spending $7 or less to acquire a $47 customer. Average margins: 50-60% net profit, which happens when your marketing spend is 20-25% of revenue. Poor margins: Below 40% net profit, usually because you're spending 30%+ on ads or underpricing your tutorials at $17-27 when your production costs were significant.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Stan Store Profit Calculation →Verdict: Is It Worth It?
Selling video tutorials on Stan Store is profitable if you already have an audience or low-cost traffic channels (email list, organic social, SEO). The 18% in platform fees is reasonable. The real question isn't Stan Store's cut—it's whether you can acquire customers for less than 20% of your sale price. If you can, you'll make 50-75% margins. If you can't, you'll struggle regardless of platform.
Frequently Asked Questions
What are the exact Stan Store fees for selling video tutorials?
Stan Store charges 15% transaction fee plus 2.9% + $0.30 for payment processing, totaling approximately 18% per sale. There are no monthly platform fees, storage fees, or bandwidth limits. A $47 tutorial sale nets you about $38.50 after all fees.
What profit margins should I expect selling video tutorials on Stan Store?
Good sellers see 60-75% net margins after fees and marketing costs. Average sellers see 50-60% margins. This assumes your customer acquisition cost is 15-25% of your sale price. If your CAC is above 30%, your margins drop below 40%.
How much does it cost to sell video tutorials on Stan Store?
There's no upfront cost or monthly fee to use Stan Store. You only pay fees when you make a sale: 15% transaction fee + 2.9% + $0.30 payment processing. Your real costs come from traffic and marketing, not the platform itself.
Is Stan Store profitable for video tutorial creators compared to other platforms?
Stan Store's 18% total fee is lower than Udemy (50-75% cut), Teachable ($29-299/month + payment fees), or Kajabi ($99-399/month). You keep more per sale on Stan Store, but you're entirely responsible for marketing and traffic generation yourself.
Tools that improve these margins
The right research tool helps you find products with better margins before you invest in inventory.
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Related calculators
Compare Video Tutorials across platforms
Sell Video Tutorials on other platforms — fee and margin breakdowns for the same product type.
| Platform | Calculator | Breakdown |
|---|---|---|
| Beacons | Open calculator → | View full breakdown → |
| Gumroad | Open calculator → | View full breakdown → |
We monitor platform fees quarterly and email you when something affects your margins.