Is Selling Video Tutorials On Stan Store Profitable
Last updated: April 2026 ·affiliate disclosure
Most video tutorial sellers on Stan Store see net margins between 45-65% after all fees. You keep 92% of revenue after Stan Store's transaction fees (8%), but you'll need to subtract payment processing costs (2-3%), which brings your effective take-home to around 60-70% on average. The platform attracts sellers because it handles delivery and customer management, but profitability depends heavily on your pricing strategy and traffic source.
Stan Store Fees for video tutorials Sellers
Stan Store charges an 8% transaction fee on every sale of video tutorials. On top of that, payment processing fees (Stripe or PayPal) add another 2.9% + $0.30 per transaction. So a $50 tutorial sale costs you $4 (8%) + $1.75 (payment processing), totaling $5.75 in fees, or 11.5% of your revenue. There are no monthly platform fees or hosting charges for video storage, which is Stan Store's main advantage over alternatives like Kajabi or Teachable.
Profit Margin Benchmarks
Good margins on Stan Store video tutorials look like 60%+ net profit, which requires pricing at $30-50+ and sourcing organic traffic or warm audiences. Average margins sit around 50-55%, where you're pricing $20-30 and running some paid ads or relying on email lists. Poor margins fall below 45%, usually because you're pricing too low ($10-15), buying expensive traffic, or paying for affiliates a 30%+ commission. Most successful sellers price between $27-97 per tutorial to hit that 60%+ margin sweet spot.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Stan Store Profit Calculation →Verdict: Is It Worth It?
Selling video tutorials on Stan Store is profitable if you already have an audience or can create tutorials in high-demand niches (coding, design, business). You'll need to drive at least 20-30 sales per month at $30+ to justify your time investment. If you're starting from zero audience and plan to buy all your traffic, margins compress to 30-40%, making it harder to break even. Stan Store works best as a secondary revenue stream, not a primary business model.
Frequently Asked Questions
What are Stan Store's video tutorial fees?
Stan Store charges 8% per transaction plus 2.9% + $0.30 for payment processing, totaling approximately 11.5% in fees per sale. There are no monthly subscription fees or video hosting charges. A $50 tutorial sale costs you $5.75 in fees.
What profit margins should I expect selling video tutorials on Stan Store?
You can expect net margins of 45-65% depending on pricing and traffic costs. High-margin sellers ($30-50+ tutorials, organic traffic) hit 60-65%, while low-margin sellers (paid ads, low pricing) see 35-45%. Most profitable tutorials are priced $27-97.
How much should I price video tutorials on Stan Store?
Price between $27-97 to maintain healthy margins after fees and marketing costs. Tutorials under $20 rarely justify the effort after fees eat into your revenue. Research competitor pricing in your niche, but don't undercut below $25 unless you have guaranteed volume.
Is Stan Store worth it compared to other platforms for video tutorials?
Stan Store has lower fees (8%) than Kajabi (10%) or Teachable (10%), making it competitive on price. However, it lacks built-in marketing tools and email integration that Kajabi offers. Choose Stan Store if you already have traffic; choose Kajabi if you need platform-native marketing features.
Tools that improve these margins
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Related calculators
Compare Video Tutorials across platforms
Sell Video Tutorials on other platforms — fee and margin breakdowns for the same product type.
| Platform | Calculator | Breakdown |
|---|---|---|
| Beacons | Open calculator → | View full breakdown → |
| Gumroad | Open calculator → | View full breakdown → |
We monitor platform fees quarterly and email you when something affects your margins.