Is Selling T-shirts On Amazon Fba Profitable
Last updated: April 2026 ·affiliate disclosure
Most t-shirt sellers on Amazon FBA see net profit margins between 20% and 35% after all fees, assuming you're selling at competitive prices ($15-$25 per shirt). The real answer depends on your unit economics: your cost per shirt, your selling price, and how efficiently you move inventory. You won't get rich on volume alone—profitability comes from either selling premium designs at higher prices or sourcing inventory cheaply enough to sustain margins on lower price points.
Amazon FBA Fees for t-shirts Sellers
Amazon FBA charges you a fulfillment fee of $2.41 per unit for standard-size t-shirts (the most common category). On top of that, you pay a referral fee of 15% of your selling price—so a $20 shirt costs you $3 in referral fees. If you're using Fulfillment by Amazon, storage fees run $0.87 per cubic foot per month (prorated daily), which typically adds $0.15-$0.30 per shirt depending on turnover. Together, these fees typically consume 25-35% of your gross revenue before you account for your cost of goods.
Profit Margin Benchmarks
Good margins look like this: you source t-shirts for $3-$5 each, sell them for $19-$25, and after Amazon's $2.41 fulfillment fee plus 15% referral fee, you pocket $5-$8 per shirt (25-35% net margin). Average margins are tighter: $4-$6 cost, $15-$18 selling price, yielding $2-$4 profit per shirt (15-20% margin). Poor margins happen when you pay $6+ per unit or sell below $15—you're looking at 5-10% net margin or break-even after accounting for storage and returns.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Amazon FBA Profit Calculation →Verdict: Is It Worth It?
Selling t-shirts on Amazon FBA is profitable, but only if you treat it like a real business. You need either a differentiated design that justifies $22+ pricing, or reliable sourcing that keeps your COGS under $4. The category is competitive and saturated, so you can't succeed on generic designs and Amazon's standard fulfillment economics alone. If you can nail both design and sourcing, you can build a sustainable 25-30% margin business. If you can't, don't bother.
Frequently Asked Questions
What are the total Amazon FBA fees for selling t-shirts?
You pay $2.41 per unit fulfillment fee plus 15% referral fee on your selling price. For a $20 t-shirt, that's $2.41 + $3.00 = $5.41 in fees per unit sold, or about 27% of revenue. Add monthly storage fees ($0.87/cubic foot) and you're typically looking at 30-35% of gross revenue going to Amazon.
What profit margins should I expect selling t-shirts on Amazon FBA?
Net profit margins typically range from 15% to 35% depending on your sourcing costs and selling price. If you source at $4 and sell at $20, you'll net around $5-$6 per shirt after all Amazon fees (25-30% margin). Lower-priced shirts ($12-$15) with $4+ sourcing costs barely hit 10% margin.
How much money can Amazon FBA t-shirt sellers actually make?
It depends entirely on volume and margins. Selling 100 shirts per month at $6 profit each = $600/month net. Selling 500/month = $3,000/month net. Most new sellers move 20-50 units monthly, which generates $100-$300 in profit. Established sellers with strong designs move 200-500+ units and generate $1,000-$3,000+ monthly.
Is it worth selling t-shirts on Amazon FBA compared to other products?
T-shirts have lower margins (20-35%) than many physical products but higher demand and more predictable inventory turnover. You'll make less per unit than selling electronics but face lower competition than books. It's worth it if you have design differentiation or very low sourcing costs; otherwise, you'll struggle against established sellers with better unit economics.
Tools that improve these margins
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Related calculators
Compare T-shirts across platforms
Sell T-shirts on other platforms — fee and margin breakdowns for the same product type.
| Platform | Calculator | Breakdown |
|---|---|---|
| Merch by Amazon | Open calculator → | View full breakdown → |
| Redbubble | Open calculator → | View full breakdown → |
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