Is Selling Procreate Brushes On Gumroad Profitable
Last updated: April 2026 ·affiliate disclosure
Yes, selling Procreate brushes on Gumroad is profitable—but only if you price strategically and manage expectations. Most sellers report net margins between 70-85% after Gumroad's cut, which is genuinely strong compared to other digital product platforms. However, profitability depends entirely on sales volume. A seller pricing brushes at $5-15 might earn $200-500/month with consistent traffic, or nearly nothing without a built-in audience. The barrier to entry is near-zero (Gumroad is free to list), so your real question isn't whether it's profitable in theory—it's whether you can drive enough sales to make the time investment worthwhile.
Gumroad Fees for procreate brushes Sellers
Gumroad charges a standard 10% transaction fee on every sale, plus payment processing fees of roughly 3.5% (varies slightly by payment method). If you sell a $10 brush pack, Gumroad takes $1.35 total, leaving you $8.65. There's no listing fee, no monthly subscription, and no hidden charges. You keep 86.5% of the sale price before taxes. This is significantly better than marketplace alternatives like Etsy (6.5% + 3% payment fee = 9.5% total) or Creative Market (30% commission). The catch: these are your only transaction costs, but you still need to factor in time spent marketing, updating brushes, and customer support.
Profit Margin Benchmarks
Strong performers (top 10% of sellers) maintain 85%+ net margins by pricing brushes $12-25 and selling 50+ units monthly, generating $600-1,500/month. Average sellers price at $7-12, move 10-30 units monthly, and net $60-300/month after fees—margins still solid at 75-85%, but volume is the limiting factor. Struggling sellers either underprice ($2-4 brushes), which kills absolute profit despite high margins, or fail to drive traffic and sell fewer than 5 units monthly. The math is simple: a $10 brush with 80% margins nets you $8 per sale. You need meaningful traffic or an existing audience to reach escape velocity.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Gumroad Profit Calculation →Verdict: Is It Worth It?
Selling Procreate brushes on Gumroad works as a supplementary income stream or portfolio builder, not as a primary business. The fee structure is honest and competitive, and margins are genuinely good. But the platform does zero marketing for you—success requires either existing audience reach (YouTube, Instagram, design community status) or significant time spent on promotion. If you're a designer with 5,000+ followers or sell through multiple channels simultaneously, add Gumroad to your mix. If you're relying solely on Gumroad's discovery, expect $50-200/month unless you're in the rare top tier.
Frequently Asked Questions
What are the exact Gumroad fees for selling Procreate brushes?
Gumroad charges 10% transaction fee plus 3.5% payment processing fee (totaling 13.5% off the top). On a $10 sale, you receive $8.65. There are no listing fees or monthly subscriptions, making it one of the cheapest platforms to start selling digital products.
What profit margins can I expect selling Procreate brushes on Gumroad?
Net margins typically range from 75-85% after all Gumroad fees. If you price a brush pack at $10 and sell it, you pocket $8.65 before taxes. The real variable is volume—selling 5 units monthly nets $43.25; selling 50 units nets $432.50.
How much money do Procreate brush sellers actually make on Gumroad?
Most sellers earn $50-300/month because traffic is limited without promotion. Top sellers with established audiences (5,000+ followers) or bundled product strategies report $500-2,000/month. Bottom 50% of sellers make under $100/month or nothing, primarily because they don't drive external traffic.
Is Gumroad better than other platforms for selling Procreate brushes?
Gumroad has lower fees (13.5%) than Creative Market (30%) or Etsy (9.5% plus additional features fees), making it competitive on margins. However, it lacks built-in discovery compared to Creative Market. Choose Gumroad if you have traffic to drive; choose Creative Market if you rely on marketplace discovery.
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