Is Selling Procreate Brushes On Gumroad Profitable
Last updated: April 2026 ·affiliate disclosure
Yes, selling Procreate brushes on Gumroad is profitable—but margins are tighter than you might think. Most sellers making real money from Procreate brush bundles see net profits between 60-75% after Gumroad's cut, payment processing fees, and taxes. The category works because creation costs are near-zero after the initial design time, meaning even modest sales volume ($500-$2,000/month) can generate meaningful income. However, you're competing in a saturated market where the average brush pack sells for $5-$15, so volume matters more than you'd expect.
Gumroad Fees for procreate brushes Sellers
Gumroad takes a flat 10% fee on every sale, plus payment processing fees of 2.2% + $0.30 per transaction. On a $10 brush bundle sale, you lose $1.22 total (10% + processing), leaving you $8.78 before taxes. If you offer a discount code or membership option, Gumroad still takes its 10%, but you're working with a smaller base price. There are no hosting fees or monthly costs, so your only variable expenses are the platform's transaction costs—which is why Gumroad is competitive for low-priced digital products.
Profit Margin Benchmarks
Strong sellers (top 10%) maintain 70-75% net margins by pricing bundles at $12-$20 and hitting 100+ sales monthly. Average performers keep 65-68% margins with $8-$12 pricing and 30-50 sales/month, netting $200-$400 monthly. Weak performers see 55-60% margins because they price too low ($3-$5) or don't drive traffic, resulting in fewer than 20 sales monthly and under $100 revenue. Your actual profit depends heavily on traffic generation (which Gumroad doesn't provide)—most profitable sellers use Instagram, TikTok, or email lists to drive sales.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Gumroad Profit Calculation →Verdict: Is It Worth It?
Selling Procreate brushes on Gumroad is worth it if you already have an audience or plan to build one. The math works: near-zero production costs mean even 50 sales/month at $10 each generates $350+ net profit with minimal effort. The real barrier is visibility—Gumroad's search and discovery are weak, so you'll need to drive your own traffic. If you're starting from zero followers, expect 6-12 months of audience-building before seeing meaningful revenue. For established designers or content creators, it's a legitimate passive income stream.
Frequently Asked Questions
What are the exact fees Gumroad charges on Procreate brush sales?
Gumroad charges a flat 10% platform fee plus 2.2% + $0.30 for payment processing. On a $10 sale, you pay $1.22 total in fees, keeping $8.78 before taxes. These fees apply to all digital products including brush bundles—there are no special rates for different product types.
What profit margins should I expect selling Procreate brushes on Gumroad?
Net margins typically range from 55-75% depending on pricing and sales volume. A $10 brush bundle at 50 sales/month generates roughly $400 net profit monthly after all fees. Top sellers pricing bundles at $15-$20 with consistent traffic see 70%+ margins, while low-volume sellers at $3-$5 see margins drop to 55-60%.
How many Procreate brushes do I need to sell monthly to make real money on Gumroad?
You need roughly 50+ sales monthly at $10 per bundle to hit $400+ net income. At $15-$20 bundles, 30-40 sales monthly generates similar revenue. Most profitable sellers invest heavily in audience-building (social media, email lists) rather than relying on Gumroad's built-in discovery, which is minimal for niche products.
Is Gumroad the best platform for selling Procreate brushes compared to alternatives?
Gumroad's 10% fee is competitive with Etsy (6.5% + payment fees) and Podia (0-10% depending on plan), but Gumroad wins on simplicity and ease of use. However, you'll drive most sales through external channels regardless of platform. If you already have an audience, Gumroad's low overhead makes it slightly better than Etsy for digital brush products.
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