Is Selling Online Courses On Stan Store Profitable
Last updated: April 2026 ·affiliate disclosure
Most online course sellers on Stan Store see net margins between 65% and 80% after all platform fees. This is genuinely profitable if you price courses between $27 and $297—the sweet spot where conversion rates stay strong and fees don't erode your bottom line. You're not getting rich off a single course, but consistent $3,000 to $8,000 monthly revenues from 10-40 course sales is realistic for creators with decent marketing.
Stan Store Fees for online courses Sellers
Stan Store charges 8% + $0.50 per transaction on digital products like online courses. If you sell a $97 course, that's $8.26 in fees, leaving you with $88.74. There are no additional hosting fees, no monthly platform fees, and no payment processor markup—Stan Store handles Stripe integration. For courses priced under $25, the 8% + $0.50 structure starts eating into margins harder; a $19.99 course costs you $2.10 in fees (10.5% effective rate).
Profit Margin Benchmarks
Good margins: $97-$197 courses with 70-78% net take-home after fees and basic marketing spend. You're clearing $65-$150 per sale. Average margins: $47-$97 courses hitting 72-75% net margins, roughly $30-$70 per sale, requiring higher volume to hit $5K monthly revenue. Poor margins: $17-$27 courses where fee impact reaches 12-15% effective rate, leaving 60-65% net, requiring 200+ monthly sales to generate meaningful revenue.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Stan Store Profit Calculation →Verdict: Is It Worth It?
Yes, selling online courses on Stan Store is profitable in 2026 if you have an audience, price strategically ($50+), and spend less than 20% of revenue on marketing. The 8% + $0.50 fee structure is competitive. Your real limiting factor isn't the platform—it's traffic and conversion. Start here if you have 500+ email subscribers or social following; skip it if you're relying on cold traffic and paid ads.
Frequently Asked Questions
What are the exact stan store course fees?
Stan Store charges 8% of the course price plus $0.50 per transaction for digital products. So a $97 course sale costs you $8.26 in fees. There are no monthly hosting fees or additional charges beyond this transaction fee.
What margins can I expect selling courses on stan store?
Most course creators see 70-78% net margins after the 8% + $0.50 fee structure. On a $97 course, you keep about $88.74 per sale; on a $47 course, you keep roughly $45.24. Your actual profit margin depends on your marketing spend and course production costs.
How profitable is selling courses on stan store compared to other platforms?
Stan Store's 8% + $0.50 fee is competitive and often cheaper than Teachable (3%) or Kajabi (3%) at higher volumes due to lower percentage rate. However, you'll need consistent traffic and decent conversion rates (2-5%) to hit $3,000+ monthly revenue, which is the profitability threshold most creators aim for.
What's the minimum price I should charge for a course on stan store?
Price courses at $47 minimum to keep fees at an acceptable 12% or lower of revenue. At $97+, fees drop to 8-9% effective rate and margins stay above 70%. Below $27, the $0.50 fixed fee becomes punitive and eats 2-3% of your margin.
Tools that improve these margins
The right research tool helps you find products with better margins before you invest in inventory.
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Related calculators
Compare Online Courses across platforms
Sell Online Courses on other platforms — fee and margin breakdowns for the same product type.
| Platform | Calculator | Breakdown |
|---|---|---|
| Beacons | Open calculator → | View full breakdown → |
| Gumroad | Open calculator → | View full breakdown → |
| Payhip | Open calculator → | View full breakdown → |
We monitor platform fees quarterly and email you when something affects your margins.