Is Selling Excel Templates On Gumroad Profitable
Last updated: April 2026 ·affiliate disclosure
Most excel template sellers on Gumroad see net margins between 70% and 85% after all fees. This is genuinely profitable compared to other digital products. However, profitability depends entirely on your pricing strategy and traffic—a $5 template selling 10 copies per month nets you $35-42. A $29 template selling 50 copies per month nets you $1,200-1,450. The product itself costs nothing to produce after initial creation, so your real question isn't whether margins are good—they are. Your question is whether you can drive enough sales volume.
Gumroad Fees for excel templates Sellers
Gumroad charges a 10% transaction fee on every sale, plus 3% + $0.30 for payment processing (Stripe). On a $29 template, you lose $2.90 + $1.17 = $4.07 total, leaving you $24.93 (86% margin). On a $5 template, you lose $0.50 + $0.45 = $0.95, leaving you $4.05 (81% margin). You keep everything else—no listing fees, no monthly subscriptions, no hidden charges. Gumroad also takes 8.5% if you use their Membership feature, but most template sellers don't need it.
Profit Margin Benchmarks
Good margins (top 20% of sellers): You're pricing templates $19-49 and hitting 80-86% net margins. You're selling 30+ copies monthly, generating $450-2,000+ per template. Average margins (middle 50%): You're at $9-19 per template with 75-82% net margins, moving 5-15 copies monthly for $25-200 per template. Poor margins (bottom 30%): You're pricing at $3-7, hitting only 70-78% net margins, and selling 2-5 copies monthly—your earnings hover under $15-30 per template.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Gumroad Profit Calculation →Verdict: Is It Worth It?
Yes, selling excel templates on Gumroad is profitable, but only if you can drive consistent traffic. The fees are low and margins are high, making this a viable business if you're willing to invest in marketing and SEO. If you launch a template with zero promotion, expect $0-50 in your first month. Most successful template sellers either have existing audiences, run ads, or rank well on Google. Without a traffic plan, profitability is theoretically possible but practically unlikely.
Frequently Asked Questions
What are the exact Gumroad fees for selling an Excel template?
Gumroad charges 10% transaction fee plus 3% + $0.30 payment processing (Stripe). On a $29 template, total fees are $4.07, leaving you $24.93. On a $5 template, total fees are $0.95, leaving you $4.05. There are no listing, hosting, or monthly fees.
What profit margins can I expect from Excel templates on Gumroad?
You'll keep 70-86% net profit depending on your price point. Higher-priced templates ($29-49) hit 85-86% margins. Mid-range templates ($9-19) hit 75-82% margins. Low-priced templates ($3-7) hit 70-78% margins. Your actual profit depends on volume—50 sales at $29 nets $1,200-1,450 profit.
Is it worth selling Excel templates on Gumroad in 2024?
Yes, if you have a traffic source. Margins are genuinely high (70-86%), and there are no production costs after creation. However, without existing audience reach or paid marketing, most templates sell 0-5 copies monthly, making it unprofitable. Budget for promotion before launching.
How many Excel templates do I need to sell to make $1,000 profit on Gumroad?
At $29 per template with 86% net margin ($24.93 profit each), you need 40 sales. At $19 with 82% net margin ($15.58 profit), you need 65 sales. At $9 with 75% net margin ($6.75 profit), you need 150 sales. Volume matters significantly.
Tools that improve these margins
The right research tool helps you find products with better margins before you invest in inventory.
Try Find Profitable Digital Products Free →Affiliate link — we may earn a commission at no cost to you.
Related calculators
We monitor platform fees quarterly and email you when something affects your margins.