Is Selling Appliances On Facebook Marketplace Profitable
Last updated: April 2026 ·affiliate disclosure
Most appliances sellers on Facebook Marketplace see net margins between 8% and 22% after fees and shipping costs. You're dealing with high-value items that attract serious buyers, but thin margins are the trade-off. The profitability depends entirely on your acquisition cost—if you're buying wholesale or liquidation stock at steep discounts, you can hit 20%+ margins; if you're competing on used appliances, expect closer to 8-15%.
Facebook Marketplace Fees for appliances Sellers
Facebook Marketplace charges a flat 5% transaction fee on the sale price, capped at $2.20 per transaction for most categories. For appliances specifically, this 5% applies, so a $500 washing machine costs you $25 in fees. You're also responsible for shipping or local delivery logistics—which can run $30-$150+ depending on the appliance weight and distance, eating another 6-30% of your margin depending on price point.
Profit Margin Benchmarks
Good margins on appliances run 18-25% net profit. This happens when you source refurbished or bulk inventory at 40-50% below retail, sell at 70-80% of retail, and handle local pickup (avoiding shipping costs). Average margins sit at 12-18%—typical when buying used from estate sales and reselling at fair market value. Poor margins fall below 8%—you're underpricing to move inventory fast or paying too much for your initial stock.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Facebook Marketplace Profit Calculation →Verdict: Is It Worth It?
Selling appliances on Facebook Marketplace is profitable if you have consistent, cheap inventory sources. Without that advantage, you're competing against thousands of other sellers on a platform with no algorithmic push and high shipping costs. Start with local pickup-only listings and used appliances from liquidation sources; avoid new appliances unless you have a wholesale supplier contract.
Frequently Asked Questions
What are the exact Facebook Marketplace appliance fees?
Facebook charges a 5% transaction fee (capped at $2.20) on the final sale price for appliances. This is the only platform fee, but you'll also pay for shipping unless you offer local pickup only. For a $400 refrigerator, you're paying $20 in fees plus whatever delivery costs apply.
What profit margins can I realistically expect selling appliances on Facebook Marketplace?
Realistic net margins range from 10-20% after all fees and logistics costs. If you source used appliances cheaply (liquidation auctions, estate sales), you can hit 18-22% margins. New appliances without a wholesale supplier typically yield only 5-12% margins due to retail competition.
Is it worth selling used appliances on Facebook Marketplace?
Yes, if you source them at $100-300 below fair market value and offer local pickup. Used appliances move faster than new ones on Marketplace and attract price-conscious buyers willing to pay 60-75% of retail. Your main profitability lever is acquisition cost, not pricing strategy.
How do shipping costs impact appliance profitability on Facebook Marketplace?
Shipping a large appliance (washer, dryer, fridge) typically costs $50-150+, which can consume 10-30% of your gross profit. Most successful appliance sellers on Marketplace use local pickup only to avoid this cost entirely. If you must ship, factor shipping into your pricing upfront—don't absorb it as an afterthought.
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