Is Selling Appliances On Facebook Marketplace Profitable
Last updated: April 2026 ·affiliate disclosure
Most appliances sellers on Facebook Marketplace see net margins between 8% and 18% after fees and shipping costs. This is lower than other e-commerce platforms, but Facebook Marketplace has lower competition and faster local sales velocity for appliances specifically. You're competing primarily against other individuals and small dealers, not established retailers, which means pricing power exists if you source inventory strategically.
Facebook Marketplace Fees for appliances Sellers
Facebook Marketplace charges a flat 5% fee on all sales, capped at $2.00 per transaction for most categories—but appliances fall under a higher fee structure. Large appliances (refrigerators, washers, dryers) can trigger additional fees ranging from $0.40 to $1.50 per listing depending on weight and dimensions. You also handle shipping yourself on Marketplace, meaning you absorb 100% of carrier costs; a washer shipped across state lines costs $150–$400 depending on distance, which directly reduces your margin.
Profit Margin Benchmarks
Good margins on appliances: 18–25% net profit on used units ($500–$1,200 sale price, $100–$200 net profit per unit). Average margins: 10–15% on mid-range appliances ($300–$700 sale price, $30–$105 net profit). Poor margins: under 8% on low-priced items ($100–$300 sale price) where fees and shipping eat most of your gross profit. Your margin depends almost entirely on whether you're selling locally (pickup, no shipping fees) versus shipping nationally.
Calculate your actual numbers
The margins above are averages. Your real profit depends on your specific price, costs, and volume.
Run Your Facebook Marketplace Profit Calculation →Verdict: Is It Worth It?
Selling appliances on Facebook Marketplace is profitable only if you sell locally and avoid shipping costs. Your real profit comes from bulk sourcing (liquidation auctions, estate sales, refurbished inventory) at 40–60% below retail, not from buying at market rate. If you're buying inventory at normal wholesale prices and shipping nationally, net margins compress to 5–10%, making this barely viable. Focus on local pickup sales or don't enter this category.
Frequently Asked Questions
What are the exact Facebook Marketplace appliance fees?
Facebook charges a flat 5% fee (capped at $2.00) on most sales, but large appliances may incur additional fees of $0.40–$1.50 per listing based on size and weight. You also pay shipping costs out of pocket if you offer delivery; these are not Facebook fees but reduce your net margin significantly, typically 15–40% of sale price for cross-state appliance shipments.
What profit margins should I expect selling appliances on Facebook Marketplace?
Local pickup sales without shipping: 15–25% net margin. Regional/national sales with shipping: 5–12% net margin. These margins assume you're sourcing inventory at 40–50% below retail value; if you're buying at wholesale prices close to retail, margins drop to 3–8% and the business becomes unprofitable at scale.
Is it worth selling used appliances on Facebook Marketplace?
Yes, but only for local sales with buyer pickup. Used appliances sell faster on Marketplace than new ones due to price-conscious buyers, but shipping costs destroy profitability on large items. Focus on sourcing bulk inventory from liquidation auctions or estate sales at deep discounts (50%+ below market value) to maintain healthy margins.
How do Facebook Marketplace appliance fees compare to eBay or Amazon?
Facebook charges 5% (capped at $2.00) with no additional appliance category fees. eBay charges 12.9% on final value plus $0.30 listing fee, making it 13.2%+ total. Amazon requires professional seller accounts ($39.99/month) plus 15% commission. For appliances, Facebook is cheapest, but eBay and Amazon offer better shipping integration that can reduce carrier costs by 20–30%.
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